A picture paints a thousand words. And here’s a picture of a thousand phones – from an interesting Wired article on Nokia.
One word leaps to mind though when I look at the picture – #fail. The phones highlighted in green are the ones I used to own. From 1992 to 2003, I owned a dozen Nokias. From 2003 to 2012, precisely none. Over a ten year period when their portfolio roughly quadrupled in size (just from this picture), they sold none to me. And they still aren’t selling to me.
On a day when they announce a further 10,000 job losses – bringing the total to 40,000 – as well as the sale of 90% of Vertu (see my Prescription), it’s sad to look back and see a company that once dominated the market continuing to fail. Nokia’s own Kodak moment continues on a very slow exposure (note: I still believe Nokia will survive, propped up by Microsoft’s absolute need for a partner in mobile but there is still plenty of trouble ahead).