Adidas 83040 update

If you were hoping to follow a runner – me or anyone else – during the London Marathon, you’ve probably sent the word “run” in a text message to 83040, the Adidas tracking service, and had no response.

Well, good news! Text “run” to 83040 again (I know you’ve done it once – if you haven’t had a URL back by text, they’ve forgotten who you are) and you’ll get the URL (I just tried it, I know it works).

So … text “run” to 83040 and, if you want to follow me, my number is 22801.

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