So cool we don’t need no URL? Absurd text speak aside, I loved the morphalike / Mr Men advert – which you can find on youtube.
What intrigued me was that the print ads just say “search change4life” …
is that an admission that the bulk of Internet users still just head to google/windows live/askjeeves and type whatever they’re looking for into the box?
Or is it more of a, you know, statement … who needs to publish a URL when it’s obvious how to find it if you’re part of the ‘net generation
Perhaps a bit sadly, direct.gov’s search engine takes you to a November press release about the site, not straight to the site itself.
If you mistype and go for “changeforlife” … you get a whole different kind of self help.