Just booking some flights on ba.com, I’ve come to the penultimate stage – entering my personal details. I’m used to picking from Mr, Mrs and Miss in the “title” pulldown. BA plainly have a very different class of customer travelling with them. Their list includes Alderman, Baron, Comtessa, Group Captain, Her Highness and over 150 other choices including various foreign language equivalents. It becomes quite a chore looking for “Mr” in a list that long. As I scrolled down, I briefly found myself wondering whether choosing something other than plain boring old “Mr” might enhance my chances of an upgrade or just result in me being stopped at immigration for impersonating an officer/countess/baron or other noble person.