Short Massage Service

I’m always intri by misquotes … Hans Snook makes one in an article this week where he writes about Marshall McLuhan’s famous book “The Medium Is The Message”. The book’s title is actually “The Medium Is The Massage“.

Google has 303,000 results for “message” and only 66,000 for “massage” … does that mean getting it wrong is 5 times more popular than being correct, or perhaps that the top sites get it wrong and so the misquote perpetuates? Wikipedia (inside the top 10 for Marshall McLuhan) gets it right. But others in the top 10 don’t.

McLuhan’s official site quite clearly lists the proper book title.

So, did Hans get it wrong or did some anonymous sub-editor make the change for him?

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