A new survery shows that 49% of the UK’s Internet-user population have visited public sector websites, with the top two reasons being job and health-related. That’s far in excess of any prior numbers given publicity (after all, that’s a pretty respectable number and not at all as much fun to write about as 10% or less). That means, I think, that about a quarter of the entire population visit such sites – that’s a pretty strong base to build from and pretty close to France and Germany (closer to the latter than the former). A similar number want to see a “personalised page” that presents services that are relevant to the individual only – that’s the holy grail of most government online thinkers so I was surprised to see that the number was so low although that could be a result of privacy concerns.
Still: 49%. Not bad at all.